We help clients discover the meaning behind the words
Surveys, customer relationship management (CRM) systems, interactive voice response (IVR) systems, social media data, and other types of feedback systems create massive amounts of unstructured data (voice and text). Most of this data is never fully analyzed or understood.
At Nuance, a Decision Analyst® company, we help companies extract, understand, and quantify the meaning of verbatim comments (answers to open-ended questions or prompts).
Coding Options
Nuance codes text files, handwritten text, audio-recorded comments (phone surveys, CRM, or IVR responses), and images. So regardless of the type of customer feedback, we can code the responses to extract the substance...
Text Analytics
Do you have thousands of customer comments but no time to read them to discover what they are saying? Are you unsure which format your data should be in? Are you curious about the advantages of both verbatim coding...
Testimonials
About Us
Nuance began as the internal Coding Department of Decision Analyst over 30 years ago. The whole focus has always been on providing extremely high-quality coding services to support Decision Analyst's advanced, sophisticated marketing research projects worldwide. Over time, the Coding Department has evolved into Nuance, a stand-alone company, so that it can better serve the coding needs of other research companies and corporate clients.
Nuance is ISO 27001:2022 Certified
Nuance is committed to industry quality and maintains certification in ISO/IEC 27001:2022, the international standard for information technology, security techniques, information security management systems.
Latest Article
The Human Touch: A Case for Verbatim Coding
The inclusion of a few good, open-ended questions in surveys meant that questionnaires could be more concise. Very often a well-crafted, open-ended question could take the place of 10 to 20 closed-end questions. The open-ended question could reveal what we (the survey creators) did not know. The rise of open-ended questions injected a qualitative element into quantitative surveys and made surveys more effective in revealing the truth.
Featured Languages
Coding In: Arabic Chinese (Traditional and Simplified) Dutch English French German Hindi Italian Japanese Portuguese Russian Spanish Turkish Romanian
Our Coding Services
When you need to uncover the nuances of meaning in verbatims, we can help.
Verbatim Coding
In marketing research, verbatim coding is the assignment of numeric codes to various words, phrases, ideas, sounds, or pictures so that information and meaning can be extracted and analyzed quantitatively.
Learn MoreMultilingual Verbatim Coding
Coding verbatim comments "in language" saves money and time over translating text into English prior to coding. Utilizing our services for coding in these languages means you won't have to pay for translations or...
Learn MoreText Analytics
The term “text analytics” refers to the extraction of meaning or information through content analysis and by sentiment analysis. Text from open-ended questions in a survey, CRM systems, IVR systems, customer complaints...
Learn MoreDigital Media
The advances in technology make it easier for people, now more than ever, to share images and photos, as well as video and audio files. However, the interpretation of these digital files is dependent on...
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